Type Specimen Poster (Concept).
This was a conceptual type specimen poster meant to showcase one typeface of our choice. I chose to showcase Bodoni URW, one of my favorite serif typefaces.
I went straight to my sketchbook to start the brainstorming process, sketching out a few initial concepts. I eventually decided I wanted my composition and colors to contrast the typeface’s classic feel in order to provide an almost jarring feeling to the viewer, grabbing their attention and helping them zero in on the beautiful structural details of the type itself. I digitized the concepts that reflected this idea, and then selected energetic, bright color schemes I felt were the opposite of the more luxurious and subdued neutral-toned settings Bodoni is usually seen in.
The final result was a poster featuring the “B” turned on its side in a 3D format, with bright colors and simple shapes to help focus on the content itself.
I was the sole designer on the project from beginning to end, using a combination of Adobe Illustrator and InDesign.