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Digital Design work for Grindr Growth Team.
OBJECTIVE.
The objective for these campaigns is to advertise Grindr’s subscription service and encourage sign-ups for the service. The campaigns run within the Grindr app as an interstitial mobile banner or an inbox message.
RESULT.
The result of these campaigns were increased subscription sign-ups and increased revenue that helped the Growth team meet and surpass its monthly revenue goals. Subscription revenue increased by 73% for the first half of 2018 compared to the same time period in 2017.
ROLE.
I was the lead designer on the project but worked closely with the art director and copywriter to develop strategy, copy and the right look and feel to achieve our vision for each of the campaigns. Depending on the creative, I used a combination of Adobe Illustrator, Photoshop and/or After Effects.